Portfolio Project - Logo Development

 Intro:

Separate of our actual filming and film opening, we needed to develop a production company that would be distributing our film. The company would not have to be very intricate, but would have to have the basic elements of all companies. The name and the logo. When coming up with the logo, we approached a creative roadblock in our effort. To overcome this, we simply combined the first letter of our names into a string of characters then attached media at the end of it. A.C.K. media. Addison, Chase, Kamilla Media.  When making the logo we decided to use Adobe Express, as it was easily accessible in our schools suite package. I also have had previous experience on the platform itself.

The Process:

The circle I had used for the initial backdrop of the logo. I had stylized the circle in many ways. First I had added a 6 pixel border around the circle and gave it a 60% opacity value. After I had set the color to a blue and grey gradient.

After, I had added the production company name and centered it both vertically and horizontally. I used the liberation serif font for this part.

I then felt like the circle was a bit empty so I added a background to the text and made sure everything was centered. I used a purple and blue gradient for this piece as shown above. 

After showing my teammates the previous progress point, they said they felt as if the logo should be in darker red themes to represent a more psychological horrorish genre. They took inspiration from existing production companies like BlumHouse where the logo is representative of the type of content they produce. So in this change, I switched the background gradient to a red and black color, and the text background to the same color as the border.

We still were not happy with how it looked as it looked lacking and light. After some fidgeting around on Adobe Express, I had found out that the first opacity value I changed in the first step had changed that value for all layers. Reverting this back to zero has darkened the whole logo back to the intended colors. We also changed the border color to solid black, as well as the text background. Also, the text in the center had been made the same color as the red in the gradient to match it and make it more visually pleasing.