The opening credit sequence for Jordan Peele's "Us" takes a very distinct approach on film openings, one not frequently scene in the media world. It begins with an extreme close up of a bunny's eye, with the bunny being in a cage that is out of focus. As we are shown this, the credits are displayed for the audience to view. While credits are rolling, the camera begins to zoom outwards. In doing so, it is revealed to the audience that the bunny is one of many, showing many cages lined up next to each other in a room full of cages. This technique is effective because it establishes that eerie other-worldly feeling that is representative of what is to come in the film. It also raises questions pertaining to the bunnies: Where are they? How did they get there? Who put them there? The film opening successfully captures the attention of the audience and hooks them for the rest of the film, while doing so in just one scene.
The Black Phone takes a very different approach from that of "Us." Instead of using one scene throughout their opening credits, The Black Phone uses a vast multitude of scenes and quick cuts to create a certain style throughout their opening. The film utilizes proper editing skills to make the opening resemble that of an old TV station, which is representative of the time period it takes place in. Editing aside, the content of the opening is also very telling since it provides the audience with a context on what to expect during the film. Amongst the many cuts, newspapers can be seen depicting missing children posters which directly relates to the content of the film. It is effective as a film opening because it introduces the film's narrative world and briefly depicts what the audience should expect throughout it.
Speak No Evil takes a different approach from both Us and The Black Phone. In utilizes its film opening to introduce the main characters present in the film. It highlights the key qualities of each character, drawing attention to the things exclusively unique to them. It does this while providing context on the current events in the story. These methods are effective as an opening credit scene because it introduces the characters whilst reeling the credits on screen. The film correctly matches elements like font and text color with what is being presented to the audience to successfully create a certain tone within the film.
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