Music Marketing

 In our music marketing project, we were given a genre of music where we had to research 2 artists/groups within said genre. The genre I got was the "sub genres of rock" genre. Once given the genre, i began by researching 1 company and providing a brief summary of said company. After, I found at least one artist or group from the company and made a deeper case study about them. I organized my research in columns, totaling in 5 columns of information. In total, I had two summaries of companies and two case studies on Arctic Monkeys and Coldplay.

In phase 2, we were told we had to market a song where we had to present ourselves as the developer of the song. We planned this by picking a song out of a group of 3 that represented the genre we were previously given. We then began to story board the events of our music video, which took about 20 slides. Also, we assigned a role to each member of the group.